Making & BTS

The work behind
the finished frame.

Campaign films, lighting, sets, direction and the production decisions that turn a brief into a visual world.

FOI on set

Process is part of the campaign story.

Behind-the-scenes films give brands launch content, production credibility and a closer relationship with their audience. FOI plans BTS alongside the hero campaign so both feel intentional.

01Campaign making film 01

02Campaign making film 02

03Behind the scenes 03

04Behind the scenes 04

05Production story 05

06Production story 06

07Lighting and set film 07

08FOI making film 08

FOI Studios director working with a cinema cameraFOI Studios crew reviewing a campaign shot

Add motion to the brief

Campaign film,
reels and BTS.

Discuss a film ↗