Campaign photography
Editorial stills for lookbooks, e-commerce, marketplaces, press and paid advertising.
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FOI Studios · Kolkata / India
We make garments
feel like a world.
Cinematic campaign photography, films and distribution for lingerie, nightwear, gowns, sarees, salwar, womenswear and menswear brands.
2017Founded in Kolkata
429Muses photographed
138K+Instagram followers · 8M+ views
377K+Behance views
80K+YouTube subscribers
1M+Music plays across platforms
What we do
A campaign is not a folder of photographs. It is a reason to remember the product.
FOI Studios builds the complete visual system around a collection: the idea, cast, set, light, styling, photography, film, edits and the places where the campaign will be seen.
Founded by photographer and creative director Sourish Mukherjee, the studio brings an editorial point of view to commercial production while keeping product and brand objective clear.
Selected campaign language
From softness
to spectacle.
We design an atmosphere around the garment, then adapt it for websites, social, media and marketplace needs.
Explore the portfolio ↗
Campaign capabilities
One production partner.
Every useful asset.
Reels & campaign films
Vertical reels, product motion, cinematic BTS and campaign films built for social discovery.
↗Models & production
Adult model casting, creative direction, set design, styling, lighting and managed production.
↗Custom music
Original campaign music, sonic identity, sound design and brand-film scoring.
↗Brand distribution
Social promotion, website features, model collaborations and editorial consideration.
↗Lingerie ✦ Nightwear ✦ Gowns ✦ Sarees ✦ Salwar ✦ Womenswear ✦ Menswear
How a campaign moves
Brief to delivery,
without loose ends.
Brief & architectureProducts, audience, channels and commercial priority.
Casting & visual worldModels, moodboard, location, sets, styling and light.
Production & postPhotography, reels, BTS, original music, retouching and exports.
Release & amplificationSocial assets, collaborations and editorial consideration.
Starting points
Built for a test.
Ready to scale.
Editorial Test
Campaign stills for a new brand testing its direction.
₹7,000 / productBrand Builder
A scalable photo system for Shopify and marketplaces.
₹5,000 / productCampaign Starter
Photography plus one 15–20 second reel per product.
₹12,000 / productBeyond production
The campaign can travel further.
Social promotionAssets designed for feeds, reels and paid placements.
Model collaborationCoordinated posts with selected campaign talent.
Custom musicAn original track and cut-downs built around the collection.
Website featureEligible projects presented across FOI’s ecosystem.
Magazine considerationSelected stories considered for FOI Magazine.
Commercial case study
Sinderella.
A collection became a visual language.
FOI developed an extensive lingerie campaign across multiple models, looks and environments. It moved beyond catalogue imagery into a content system with stills, reels, BTS and editorial presentation.
- Concept and creative direction
- Professional adult model casting
- Photography, reels and BTS
- Editorial packaging and campaign visibility
Making & BTS
Brands see the frame.
Audiences see the making.
Eight production films reveal the direction, lighting, set craft and collaboration behind FOI campaigns.
Watch the films ↗
FOI Music
Original sound for
an original campaign.
Custom composition, campaign-film scoring and reel cut-downs. FOI reports more than one million plays across Spotify, Apple Music, JioSaavn and other platforms.
Explore music production ↗1M+cross-platform plays
Selected press
An independent creative ecosystem,
recognised in the media.
Campaign journal
Useful thinking
for fashion brands.
Start a campaign
Tell us what the collection
needs to become.
Send your product count, category, launch date, required photos or reels, models and intended channels.
foi.fashionindia@gmail.com ↗