Selected work
Product clarity.
Editorial memory.
Fashion campaigns across constructed sets, heritage interiors and natural locations.
Indian heritage fashion
Art direction · Stills · Editorial
A constructed garden
Set design · Lighting · Gown campaign
White fashion story
Location · Styling · Photography
The ensemble frame
Casting · Indian wear · Campaign series
Contemporary drape
Fashion stills · Art direction
Cinematic heritage portrait
Photography · Set · Lighting
Gold saree story
Saree · Jewellery · Campaign still
Cinematic nightwear
Set design · Lighting · Stills
Gown in natural light
Location · Styling · Photography
The Hundredth Chamber
Campaign cover · Editorial packaging
A constructed visual world
Creative direction · Campaign series
Sinderella campaign
Lingerie · Content system · Promotion
Behind the frame
We show the work
that makes the work.
See how FOI moves from direction, camera and lighting plan to a controlled visual world.
See the wider archive.
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